TV
commercials miss the mark
When
did TV commercials become so much more tedious and uninspiring! Some of them
are so annoying that I vow every time I see them to never buy that product if I
can figure out what they are truly selling. Sometimes
it is difficult to figure out what is being advertised. They are so
subtle I wonder what it is they want me to buy or think. Probably because
I am viewing through rather bored eyes as I wish for the actual program I want
to watch to start or continue.
The history of TV commercials dates back to the 1940s. The NBC-owned station WNBT
in New York aired the first legal commercial on July 1, 1941. This
commercial was a short spot called the “Bulova Time Check” during a Brooklyn
Dodgers-Philadelphia Phillies game at Ebbets Field Watch this ad, hit control
and a click to access link https://youtu.be/lsjc2uDi1OI
Bulova paid $4 for air
fees plus $5 for station fees which was a steal at that time, according to
businessinsider.com and Slate. WNBT was the only station to air an ad on that
day. That commercial was quick, to the point, and interesting.
And
from that date, TV viewers have been bombarded with ads about everything
imaginable from foods to insurance, drugs, and services.
One
area that is especially prevalent is the pushing of pills and drug hawking. I
can definitely tell what they want me to do--hassle my doctors to give me a
prescription for those wonder drugs that cure just about any ailments. Plus,
these ads seem to go on forever or at least several minutes. I have never
timed them but they seem to never end.
I
know repetition is the way we all learn but please give it a break.
Sometimes the same commercial will run again in less than a two- to
three-minute cycle. Not sure what the thinking is but again I vow to
never buy that product. A recent commercial with a cow and a very cute
little girl urging viewers to buy ice cream was shown twice almost
back-to-back. Therefore, I wrote them off my grocery list.
I
am not mentioning any brand names in this blog, but a couple of commercials
have to be called out including one where a man is part motorcycle and an emu
that is run all over the country trying to convince viewers about whatever!
Insurance
advertising has taken on a whole new level that viewers cannot watch for any
amount of time without being berated on what one should buy. I wonder if
insurance companies could save the ad money to give clients a break on rates.
There
also has been a rise of topics advertised of late with sports betting adding to
the competition. At first, I was briefly tempted but then reason took
over, and I decided to forego the temptation. The fat-shrinking service still
peaks my attention, but I am sure the price is over the moon. One can
still dream.
The
most unbelievable claim is the pointing to get rid of junk or unwanted
items. Several companies promise that this will happen. I would
love to see this, but we all know it takes more than pointing.
Please
spare us the bodily function product ads that promise earth-shattering
change. Maybe these products do accomplish what they preach, but I cannot
imagine!
It
really seems to get even worse after 10 p.m. as ads are repeated
constantly. Witness statements fill the airwaves about how companies will buy
dilapidated houses. I bet those prices are very low. There should be a warning
before these ads!
To
counteract the time these commercials absorb of a program, we record most shows
so we can fast forward through the hype of advertisers. We mute if we haven’t
recorded the program -- this at least keeps us a little bit saner as we can’t
hear the information.
But
we would love to see a clever ad that might draw us in, but that seems to be
improbable. The Super Bowl ads seem to be the only ones that ever reach the
mark. Of course, that is once a year, and the cost is exorbitant.
If
the intent of these commercials is to turn the viewers away from the products,
then they are highly successful. I wouldn’t touch most of them with a 10-foot
pole!
Frances