Jeans Saga
It all started when I bought a nice pair of jeans at a thrift store. The jeans retained the original sales tag, so they had never been worn. The tag said $124; I bought them for $2.50. They are nice, but not THAT nice. You might be able to tell that they are not wrinkle-free!
When did jeans become so expensive and sport designer-labels?
I remember my mother telling me that my sister and I could not wear "dungarees" except for camping trips and the like. I think she felt they were for the laboring classes, not nice middle-class girls.
Genovese sailors were known for their blue jeans |
Denin was also known in the 17th century. The cloth was made in southern France in Nîmes--it was known as de Nîmes, meaning "from Nîmes". The de Nîmes fabric was made into pants in Genoa, Italy. When French soldiers entered the town in 1800, a merchant sold them blue pants from Genoa or "bleu de Genes." Levi Strauss and Jacob Davis, of San Francisco, are much better known for their contribution--the mass production of work pants with rivets that reinforced the pockets and the fly of the jeans. (Thanks, Wikipedia, for this brief history.)
By the time of the hippies, I think she gave up! These movements did a lot to popularize the blue jean. Remember tie-dying your jeans? Mine never looked that good!
Sometime after, Army-Navy surplus stories, Sears & Roebuck, Montgomery Wards and the similar stores were no longer the only source for jeans. In the 1960s $200 jeans started to appear along with acid-washed denim. Now jeans, both new and vintage, can go for thousands.
And, the diversification in blue jeans matches many other consumer goods in our current society. I believe, however, that there are more jeans styles than Oreo flavors (That was a different blog!). As with many other products that have gotten too complicated for me to want to figure out, I stick to one product--Gloria Vanderbilt's Amanda jeans. She designed them in the 1970s to be jeans that fit and they do!
And I can find her jeans in thrift shops too!
Now for another blog: when are you too old to wear blue jeans? There is some survey that says 53. What!?
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